SEO, Search Engine Optimization, is a marketing tactic that focuses on improving your brand’s visibility and generating more traffic from search engine results.
WSI Digital Wizards recommends using an Adaptive Search Engine Optimization (ASEO) plan that focuses effort on multiple points of leverage to improve branded and non-branded keyword ranking (see more on ASEO below). To be clear, the Internet runs on content, and regular content production is key to successful organic search rankings.
WSI has recently developed and practices advanced, state-of-the-art Search Engine Optimization, called Adaptive SEO (ASEO). Using this type of program, each month multiple activities will be carried out by WSI with the intent of gradually raising your brand’s ranking on keyword phrases that have volume, thereby bringing more and more organically drawn visitors to your site.
To be clear – SEO is a patient strategy, often taking 6 months to work its magic. However, the results are usually well worth it. SEO is often called the “gold standard” of search marketing because between 70% and 80% of the clicks on search result pages happen on the organic listings, making SEO a powerful tool.
Additionally, the expertise required to perform search engine optimization is not easily mastered and often needs to be updated due to frequent changes in search engine algorithms and the evolution of digital marketing. Thus, parts of it are best farmed out to reliable providers. Another common misconception is that because organic search rankings are not paid for, that SEO doesn’t “cost anything”. This is quite far from the truth as someone has to do the work!
Research – We perform keyword and competitive analysis in combination with an analysis of your online presence.
Technical Foundation – We execute on-page SEO basics, establish an information architecture and make sure everything is responsively designed.
Content Marketing – We help you optimize a content marketing plan by determining relevant topics, themes and long-tail keywords and then design the content calendar.
Social Syndication – We work with you to launch and execute social media campaigns and help you engage with existing and prospective customers.
Web Analytics – We analyze the metrics from campaigns and make adjustments to improve results and increase the campaign ROI.