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Pay Per Click (PPC)

Pay-Per-Click Advertising (PPC)

Driving traffic to your website

Pay-Per-Click (PPC) advertising is the quickest way to bring traffic to your website and to assure that it appears in your prospect’s search results. WSI Digital Wizards uses best in class industry methods when working with you to create a robust PPC campaign targeted at enticing the right prospect at the right time in their buyer’s journey. 

How does it work?

We consult with your team to strategize, plan, develop and launch a custom PPC campaign and then WSI Digital Wizards continues to work with you to analyze results, refine parameters, and adjust the campaign so that you entice new prospects and generate a positive ROI from your PPC campaign(s). Steps needed to implement a profitable PPC campaign:

  • Define campaign goals
  • Determine Key Performance Indicators to measure success
  • Develop profile of your target: who you want to reach and when you want to reach them
  • Perform keyword research to attract your target
  • Create custom landing pages to support the campaign
  • Integrate other marketing tools to work with the PPC campaign – display, remarketing, mobile
  • Test (A/B) to find out the factors that work best
  • Track and analyze results
  • Use Google AdWords to activate remarketing code or call tracking for reporting

What are the benefits your brand realizes?

PPC campaigns appeal to prospects who may be aware of and interested in your brand(s).  As such, they are closer to a “sale” than those who you target using SEO. So, PPC increases your reach and conversion as well as:

  •  Advertising on Google keeps you top of mind
  • Advertising Cost is controlled by you and you pay only when your site is visited
  • Changes to the campaign can be executed quickly
  • Advertising can be targeted to the geography that you determine
  • Competitor information is available through tracking reports

WSI Digital Wizards knows every aspect of creating and implementing PPC campaigns and works with its clients on an ongoing basis to maximize your campaigns ROI.

Stay Connected

88 Washington Avenue, Phoenixville, PA 19460
Tel: 610.688.8790
Email: bweber@wsidigitalwiz.com

©2018 WSI Digital Wizards
Created and Maintained by WSI Digital Wizards Marketing Solutions, Inc.

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